In today’s Internet world, choosing a great business name is not easy. One most important thing you have to decide while choosing a business name is the domain name that will go with the business name. To choose a great domain name & great company name, you need lots of efforts & lot of time.
If you are a beginner and don’t know what domain name is, check out this video. GoDaddy has created a great video to explain what domain name is:
So, your domain name is your address & your identity on the web. And thus, it is one of the very important things that you should focus on. A great domain name can give you great returns. Follow these steps to help you choose a great domain name for a business.
1. DO A KEYWORD RESEARCH
You must consider search engine optimization (SEO) while choosing a great domain name. Even if you don’t expect great organic search traffic, you have to consider SEO friendly domain name. As most of the online business expect organic traffic, this is one of the most important factors while choosing a great domain name.
Doing keyword research is easy. There are many online tools available for keyword research. Most of them are free. Google Adwords Keyword Planneretc are some free tools for keyword research. Shortlist some keywords based on your research which have less competition and more number of searches. These keywords will increase chances of getting more organic traffic.
Some best examples of such great domain names are hotels.com, business.com, entrepreneur.com, resumebuilder.org etc.
2. KEEP IT SHORT
Try to keep a domain name as short as possible. That reduces the complexity. Shorter the domain name, lesser are the chances of losing a customer because of the complexity of domain name. It’s very difficult to get a very short domain name. But, to keep it short means not to have a domain name that is 15 or 20 characters long. It is always fine to have a domain name that is 10 to 12 characters long.
Some best examples of such short domain names are hotels.com, business.com, cvease.com, salttechno.com etc.
3. SELECT USER-FRIENDLY DOMAIN NAME
Domain name should be user-friendly. It should be easy for end users to understand what you do by reading your domain name. It is very difficult for end-user to understand what Junglee.com does by just reading the domain name. But domain names like mysmartprice.com or pricedekho.com give you a better idea about their business. It should be easy for any user to understand even if you advertise on radio.
Some best examples of great domain names are bookmyshow.com, naukri.com, tastykhana.in etc.
4. MAKE IT EASY TO TYPE
If you select a user-friendly domain name, most of the times, it will be easy to type. But it is still very important to check if your domain name is easy to type. bookmyshow.com is very easy to type and 99% of the users will never mistype it. It just goes with the flow. Another example: olx.com is more easy to type than quikr.com. Do remember that same domain name is going to be used for your official email address. So, it is important to that domain name should be easy to type.
To choose a great domain name, it is very important factor that is should be easy to type.
5. MUST BE EASY TO REMEMBER
Domain name should be easy to remember for the end user. Again, bookmyshow.com is a great example. It has minimum chances of getting forgetted by users. It is proven fact that easy to remember domain names make more impact in any campaign. shaadi.com is another great example. Once users read it or listen it, they always remember that shaadi.com is a matrimonial portal. This factor is very important when you choose a great domain name.
Best examples of easy to remember domain names are hotels.com, shaadi.com, bookmyshow.com, firstcry.com etc.
6. SEARCH FOR SIMILAR DOMAIN NAMES
Once you choose a great domain name for your business, or when you shortlist some domain names, do a research on similar domain names. There are chances that there is some other great website which has a similar domain name with very little difference. If you are really looking to build something big, your domain name must be unique. It should stand out from the crowd and user should not feel that it is a copy.
This factor is an important one to build a customer trust. If you are looking to choose a great domain name, something like quicker.com is not going to impress your customers from India.
7. TRY TO GET .COM DOMAIN
Though this is not a very important factor, it makes sense to get a .com domain name if it is available easily. It helps you in targetting international customers. Suppose, I wanted to choose a great domain name and I have finalized that cvease.in. Now, if cvease.com and cvease.in both domains are available, I would prefer cvease.com as that would help me in targetting international users. Getting .com domain name does not mean that it won’t be preferred for Indian users.
So, always check if .com extension is available for whatever you have chosen.
8. TRY TO AVOID HYPHENS
First thing I would like to clear is, hyphen or number in the domain name does not affect search engine optimization (SEO). It makes zero difference for Google. But, to choose a great domain name, we should try to avoid hyphens or numbers. Hyphens make it difficult to tell verbally. If you want to advertise on radio, it is difficult to convey exact domain name to the end-user. Also, it is difficult to type or remember.
Again, some great examples would be bookmyshow.com, resumebuilder.org, firstcry.com etc
9. CHECK DOMAIN NAME HISTORY
Once you finalize everything, do check the history of the domain name. It might happen that it was used by someone in the past. This can affect your search engine optimization. Sometimes, expired domain names can be useful. Sometimes, they can be harmful for SEO. If that domain name was blacklisted by some search engine, it might be difficult to overcome that blacklist. If your domain name was used by someone in past, do check internet archive. Check what was the content on that domain in the past. Check if some anti-virus had detected viruses on it.
10. CHECK MAIN SOCIAL HANDLES
Though this is not very important, but you must consider checking this one. Check if the handle is available on Twitter, Facebook, Pinterest similar to the domain name. If your final domain name is cvease.com, check if twitter handle cvease is available. Check you page URL cvease is available on Facebook and Pinterest.
11. DON’T WASTE TIME ONCE YOU CHOOSE A GREAT DOMAIN NAME
Once you check all above factors and choose a great domain name, don’t waste time. Just register it as soon as possible. Domain name availability is a great issue. If you don’t book it now, it might not be available next hour. So, take a decision and book it without wasting any time.
12. PROTECT YOUR BRAND
If you are really looking to make something great, book other similar domain names. This will help you in protecting your domain name. Look at google.com. They know they are building such a big thing. So, it was very important for them to have domain names like google.co.in, google.co.uk etc. Facebook.com has also registered fb.com. Quikr.com also has quikr.in.
So, if you are creating something similar to cvease.com, do consider registering cvease.in. All major domain registrar will suggest you what domain extensions are available. You should try considering them.
You need not build different websites for all domain names. You can just redirect secondary domain names easily to your primary domain name.
If you follow all above steps, we are sure that you would choose a great domain name for your business. Let us know your comments suggestions.